6 ways the beef checkoff is encouraging consumers to take the 30 Day Protein Challenge

A Handbook for Ranch ManagersLooks like this might be an effective PR program. Let you friends and family know about it. — jtl

by in BEEF Daily

Want to feel great, age gracefully and lose weight? Try the 30 Day Planned Grazing: A Study Guide and Reference ManualProtein Challenge, a fun plan created by the beef checkoff that encourages consumers to eat beef to get healthy.

Forget the latest diet fad and try out the 30 Day Protein Challenge. The beef checkoff has launched an entire page on the http://www.beefitswhatsfordinner.com website that’s dedicated to the 30 Day Protein Challenge.

The Betrayed: On Warriors, Cowboys and Other MisfitsHere are six ways the fun program is encouraging consumers (and ranchers, too) to get involved:

1. Sign up for updates.

Get daily motivation straight to your inbox by signing up on the   Combat Shooter's HandbookReconnaissance Marine MCI 03.32f: Marine Corps Institutewebsite. According to the site, “One small change in your diet can make a big difference in the way you feel. Sign up to receive daily emails with goals, tips and inspiration to keep you on track.”

Sign up here.

The Essence of Liberty: Volume I: Liberty and History: The Rise and Fall of the Noble Experiment with Constitutionally Limited Government (Liberty and ... Limited Government) (Volume 1)  The Essence of Liberty: Volume II: The Economics of Liberty (Volume 2) The Essence of Liberty: Volume III: A Universal Philosophy of Political Economy (Liberty: A Universal Political Ethic) (Volume 3) 2. Follow the 30 Day Protein Challenge plan.

It’s not a gimmick; it’s a way to rethink how you eat. I think this program will be a great reminder to consumers that they should aim to get more protein in their meals each and every day. According to the site, “The challenge is a fun, step-by-step way to help you get an optimal amount of protein throughout your day. Significant research shows that some people can lose and/or maintain a healthy weight, support a healthy metabolism, and age more vibrantly when they consume more high-quality protein, within calorie goals.”

Check out the plan here.

3. Learn about the benefits of protein in the diet.
The checkoff site shares with readers the many benefits of beef. For example, a 3-oz. serving of beef provides 25 grams of protein and 10 essential nutrients in one tasty package.

Check out the benefits of protein here.

4. Explore beef recipes.

Consumers are encouraged to check out the collection of beef recipes for breakfast, lunch and dinner. See the recipes here.

5. Check out these tools for success.

From a protein cheat sheet, to meal ideas, to tips for adding more protein to meals and snacks, the checkoff site has everything consumers will need to be successful in their 30 days of eating more protein.

See the tips here.

6. Talk about it on social media.

Use and follow the hashtag #ProteinChallenge to be a part of the conversation. Follow the Twitter discussion here.

I’m really impressed with this new campaign, and I think it has the potential to really take off. Let’s encourage consumers to choose beef and take the 30 Day Protein Challenge. Pass along this program to friends and family and let’s help this checkoff-funded program be a huge success!

The opinions of Amanda Radke are not necessarily those of Beefmagazine.com or the Penton Farm Progress Group.

Environmental & Natural Resource Economics: The Austrian View

edited by

Dr Jimmy T (Gunny) LaBaume

Is now available in both PAPERBACK and Kindle

BookCoverImageMurray N. Rothbard was the father of what some call Radical Libertarianism or Anarcho-Capitalism which Hans-Hermann Hoppe described as “Rothbard’s unique contribution to the rediscovery of property and property rights as the common foundation of both economics and political philosophy, and the systematic reconstruction and conceptual integration of modern, marginalist economics and natural-law political philosophy into a unified moral science: libertarianism.”

This book applies the principles of this “unified moral science” to environmental and natural resource management issues.

The book started out life as an assigned reading list for a university level course entitled Environmental and Natural Resource Economics: The Austrian View.

As I began to prepare to teach the course, I quickly saw that there was a plethora of textbooks suitable for universal level courses dealing with environmental and natural resource economics. The only problem was that they were all based in mainstream neo-classical (or Keynesian) theory. I could find no single collection of material comprising a comprehensive treatment of environmental and natural resource economics based on Austrian Economic Theory.

However, I was able to find a large number of essays, monographs, papers delivered at professional meetings and published from a multitude of sources. This book is the result. It is composed of a collection of research reports and essays by reputable scientists, economists, and legal experts as well as private property and free market activists.

The book is organized into seven parts: I. Environmentalism: The New State Religion; II. The New State Religion Debunked; III. Introduction to Environmental and Natural Resource Economics; IV. Interventionism: Law and Regulation; V. Pollution and Recycling; VI. Property Rights: Planning, Zoning and Eminent Domain; and VII. Free Market Conservation. It also includes an elaborate Bibliography, References and Recommended Reading section including an extensive Annotated Bibliography of related and works on the subject.

The intellectual level of the individual works ranges from quite scholarly to informed editorial opinion.

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About Land & Livestock Interntional, Inc.

Land and Livestock International, Inc. is a leading agribusiness management firm providing a complete line of services to the range livestock industry. We believe that private property is the foundation of America. Private property and free markets go hand in hand—without property there is no freedom. We also believe that free markets, not government intervention, hold the key to natural resource conservation and environmental preservation. No government bureaucrat can (or will) understand and treat the land with as much respect as its owner. The bureaucrat simply does not have the same motives as does the owner of a capital interest in the property. Our specialty is the working livestock ranch simply because there are so many very good reasons for owning such a property. We provide educational, management and consulting services with a focus on ecologically and financially sustainable land management that will enhance natural processes (water and mineral cycles, energy flow and community dynamics) while enhancing profits and steadily building wealth.
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