Nestle joins the “plant based burger” movement

In the end, this is all being cooked up (literally) by the people trying to drive the beef industry out of business. You know what we have to do, people. Suck it up and start eating more steaks.

  Ou rah! What a great way to fight a war. lol — jtl, 419

by Jazz Shaw at Hot Air

 

First, it was Burger King. Next came Chick-fil-A. Then it was Little Ceaser’s. Companies have inexplicably been signing on to use laboratory-grown, plant-based “meat” substitutes in everything from burgers to sausage. And now, joining the parade is Nestle. Wait a minute… Nestle makes burgers? I thought they did hot chocolate. (CNBC)

 

Nestle is looking to take a bite of the growing U.S. plant-based burger market.

Through its Sweet Earth brand, which it acquired in 2017, the global food giant will launch its Awesome Burger in the fall. The vegan meat substitute will be available at grocery stores, restaurants and universities.

Sweet Earth founders Brian and Kelly Swette said they began developing their own plant-based burger several years ago — before nearly every restaurant chain announced a plant-based option and Beyond Meat went public.

Okay, so Sweet Earth Foods is a brand that Nestle bought to expand their portfolio. You can take a look at this particular horror show at their site. They’re prominently advertising the “Awesome Burger” as coming soon. I’ll give them credit. The actual burger part of the sandwich does kinda sorta look like a real hamburger if you don’t stare at it too closely. But still… not quite. Take a look for yourself. (Click on image for full-size picture.)

See what I mean? As I said, it sort of looks like meat, but there are weird gaps in the patty. It looks fairly juicy, but keep in mind that this is an advertising photo and those things rarely look like what actually comes out of the package and winds up on your plate. If you’re not familiar with the process, take a gander at this report on how photographers make the food look so delicious. The list of secret tricks includes, but is not limited to, glue, sponges, tampons, shoe polish, and motor oil.

 Of course, now that I think about it, would you rather eat something made of tampons, shoe polish and glue or “soy DNA injected into genetically engineered yeast that’s then fermented?” (That’s literally a company description of the impossible beef and how they design it in the lab.) Might come down to a coin toss if you ask me.

    So this particular nightmare is spreading faster than I’d ever imagined it would. Whether you’re going into a restaurant and placing an order with your nifty new AI-controlled robot waiter or picking up something at the grocery store to cook at home, you’ll need to be on your guard. I think they’re still required to tell you that you’re purchasing some sort of Frankenplant composite, but labels can be tricky. Be sure to ask first.

In the end, this is all being cooked up (literally) by the people trying to drive the beef industry out of business. You know what we have to do, people. Suck it up and start eating more steaks.

Environmental and Natural Resource Economics: The Austrian View

edited by

Dr Jimmy T (Gunny) LaBaume

Is now available in both PAPERBACK and Kindle

Murray N. Rothbard was the father of what some call Radical Libertarianism or Anarcho-Capitalism which Hans-Hermann Hoppe described as “Rothbard’s unique contribution to the rediscovery of property and property rights as the common foundation of both economics and political philosophy, and the systematic reconstruction and conceptual integration of modern, marginalist economics and natural-law political philosophy into a unified moral science: libertarianism.”

This book applies the principles of this “unified moral science” to environmental and natural resource management issues.

The book started out life as an assigned reading list for a university level course entitled Environmental and Natural Resource Economics: The Austrian View.

As I began to prepare to teach the course, I quickly saw that there was a plethora of textbooks suitable for universal level courses dealing with environmental and natural resource economics. The only problem was that they were all based in mainstream neo-classical (or Keynesian) theory. I could find no single collection of material comprising a comprehensive treatment of environmental and natural resource economics based on Austrian Economic Theory.

However, I was able to find a large number of essays, monographs, papers delivered at professional meetings and published from a multitude of sources. This book is the result. It is composed of a collection of research reports and essays by reputable scientists, economists, and legal experts as well as private property and free market activists.

The book is organized into seven parts: I. Environmentalism: The New State Religion; II. The New State Religion Debunked; III. Introduction to Environmental and Natural Resource Economics; IV. Interventionism: Law and Regulation; V. Pollution and Recycling; VI. Property Rights: Planning, Zoning and Eminent Domain; and VII. Free Market Conservation. It also includes an elaborate Bibliography, References and Recommended Reading section including an extensive Annotated Bibliography of related and works on the subject.

The intellectual level of the individual works ranges from quite scholarly to informed editorial opinion.

FOLLOW LAND & LIVESTOCK INTERNATIONAL ON FACEBOOK

Check out our WebSite