Category Archives: Sustainable Beef

McDonald’s ‘verified sustainable beef’ project steams ahead

 Visit to Alberta from McDonald’s global CEO signals a sea change in the Canadian beef industry A capitalist responding to a market demand is well and good. But…that word “sustainable” gives me the “willies” because it is from the language … Continue reading

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Can ranching be sustainable without profits? Burke Teichert says no

 In some people’s minds, profit is a dirty word. And sustainability is nirvana. But ranches can’t be sustainable without being profitable. Well duh! But it is true that “profit” is a dirty word amongst our our enemies in the culture … Continue reading

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Sustainability is in sight

“Yes, there has been a conspiracy. However I do not believe that it was an overt conspiracy of men. Instead, it was a conspiracy of ideas. Our Enemy the State is waging war on all fronts—not always perfectly choreographed or … Continue reading

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Agriculture can’t allow outsiders to define sustainability

I’m afraid it is too late. Outsiders have already defined sustainability for us. Its current usage birth mother and place was  Agenda 21 at the Earth Summit held in Rio de Janeiro in June 1992. Since that time, the word is taken to … Continue reading

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4 Beef Headlines: HSUS Dupes Donors, Organic Isn’t Sustainable

by Amanda Radke in BEEF Daily Beef is in the news again this week, and I’ve rounded up four headlines that I think ranchers should know about. The topics range from a discussion on sustainability, to ways the Humane Society … Continue reading

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McDonald’s & Walmart Demand Sustainable Beef – What Does That Really Mean?

By Burt Rutherford, BEEF Senior Editor via Beef Cow-Calf Weekly Nobody can define it, really, but everybody is talking about it. And when “everybody” is McDonald’s and Walmart, and when the talk is about the beef industry’s sustainability, it’s best to … Continue reading

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