Tag Archives: sustainable beef

McDonald’s ‘verified sustainable beef’ project steams ahead

 Visit to Alberta from McDonald’s global CEO signals a sea change in the Canadian beef industry A capitalist responding to a market demand is well and good. But…that word “sustainable” gives me the “willies” because it is from the language … Continue reading

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Sustainability is in sight

“Yes, there has been a conspiracy. However I do not believe that it was an overt conspiracy of men. Instead, it was a conspiracy of ideas. Our Enemy the State is waging war on all fronts—not always perfectly choreographed or … Continue reading

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Food Economist: Consumers Are Not the Enemy

Holly Spangler via Beef Producer Food Economist: Consumers Are Not the Enemy Farmers need to be aware of the culture in which they operate, and know all is not lost. If what happens in Vegas, stays in Vegas, should what … Continue reading

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McDonald’s & Walmart Demand Sustainable Beef – What Does That Really Mean?

By Burt Rutherford, BEEF Senior Editor via Beef Cow-Calf Weekly Nobody can define it, really, but everybody is talking about it. And when “everybody” is McDonald’s and Walmart, and when the talk is about the beef industry’s sustainability, it’s best to … Continue reading

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